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LinkedIn For Advisers

Bibby Consulting Group

Mentor Education and the Bibby Consulting Group have joined forces to deliver an online course to help you leverage your business networks on LinkedIn and to transform your online presence into a consistent source of inbound prospects and revenue.

Employers and recruiters looking for candidates are extensively using LinkedIn to identify and connect with high calibre prospects.

Learn from the best !

In addition to course material, this course includes 8 videos of Dr. Mark Sinclair, the Managing Director of Mentor Education interview Nathanial Bibby, a renowned leader in social media and digital marketing strategy. Nathaniel founded Bibby Consulting Group in 2012 and has provided LinkedIn training to financial services organisations such as Westpac, Western Union, Count and BT.

You will learn how it is possible to:

  • Generate 100+ leads per month
  • Connect with 10-40% of these leads
  • Earn revenue from these leads
  • Reduce customer acquisition cost by as much as 70%

Overview

This leading-edge course includes everything you need to enhance your LinkedIn profile, generate leads through social marketing and get noticed by prospective clients, decision makers, employers or recruiters.

We recognise that employers are increasingly looking for candidates who are aware of the challenges of being successful in business and are technology savvy. Often a candidate’s training is the only evidence that they possess the technical skills and knowledge requirements to conduct themselves professionally.

With a Mentor Education course you have confidence in the fact that you will be equipped with the skills and knowledge gained from a credible industry-endorsed program that employs best practice assessment standards, helping you graduate at the leading edge of your chosen field.

Course Outcome(s)

Mentor Education is Australia's leading provider of education for the financial and business services industry. This course is more than just generic business basics. It is specifically tailored to the Australian financial and business services industry and draws on significant experience in implementing successful business outcomes.

Successful completion of this qualification will help you to:

  • Building your LinkedIn foundation
  • Stand out from the crowd
  • Optimise your profile
  • Develop social proof strategies
  • Make groups work for you
  • Develop your social selling skills
  • Develop your own sales conversion strategy
  • Engage key decision makers
  • Effectively market your company page

Who should enrol?

LinkedIn for advisers is suitable for innovative individuals seeking to build their practice and attract clients. It is also suitable for those seeking to enter the industry to catch the eye of employers, recruiters and their peers.

The course can be tailored to meet the needs of particular organisations.

Course Entry Requirement

This is an open entry course with no pre-requisite qualifications.

In order for you to successfully complete this qualification, it is strongly recommended that students have a strong grasp of computer/technical skills, Word and an internet browser installed on their computer, access to a reliable high quality internet connection and literacy/numeracy skills.

It is recommended that students have access to a Windows-based computer and Microsoft applications, making it easier to follow the Windows-based examples and instructions.


It is expected that you will spend 40 hours in learning and related activities (students who have extensive industry and IT experience will be expected to complete it in a shorter period).


Building the Foundation

  • Learn why LinkedIn is the biggest networking opportunity of our time
  • Recognise insights that every adviser must know about LinkedIn
  • Identify how to build a high impact profile and customise your settings
  • Identify how to build a high impact profile and customise your settings

Stand-Out from the Crowd

  • Writing techniques to craft a headline that will help you to be found on Google
  • Guide to developing content that gets found by the LinkedIn search engine
  • Guide to developing content that gets found by the LinkedIn search engine
  • What to message and how to write it so that prospect connect with you.

Profile Optimisation

  • How to use tags, reminders and other features to optimise your Contact page
  • Develop a lead generation system to identify who to contact, what services to engage them with and how to follow-up
  • How to use the advanced search function to find warm prospects
  • Power of LinkedIn groups and how to engage
  • Cost-benefit of upgrading to LinkedIn premium

Social Proof Strategies

  • Discover social selling’s special features to turbo charge your sales
  • Fill your sales funnel with qualified potential clients
  • How to grow your network fast and efficiently
  • How to create messages that will make a difference for your business
  • Templates and tips to write messages to connect with prospective clients

Social Proof Strategies

  • Identify Groups to join that are followed by target clients
  • Identify Groups to join that are followed by target clients
  • Use LinkedIn’s new publisher platform to get noticed as a top contributor
  • Demonstrate your expertise and position yourself as a thought leader leading

Social Selling

  • Develop an Action Plan to optimise your social selling success
  • Create a daily check list to manage your LinkedIn presence.
  • Learn the best way to keep track of your leads and maximise your effectiveness
  • Use mass messages to engage more prospects efficiently

Sales Conversion Strategies

  • Learn how to qualify leads
  • How to customise messages to engage with prospective clients
  • Techniques to arrange a conversation or meeting
  • Learn winning sales conversion strategies

How to Engage Key Decision Makers

  • How to identify decision makers important for larger client engagements
  • Develop strategies to engage decision makers
  • Learn how to influence buying decisions with careful positioning
  • Techniques to help you make appointments to call or visit decision makers

Assessment

We have designed our assessment activities in line with best practice standards to help you deliver quality advice outcomes to your clients.

Each Course or subject includes:

  • Multiple choice knowledge test
  • Assessment Tasks based on the practical application of concepts learned

FLEXIBLE DELIVERY OPTIONS: NATION-WIDE

Mentor Education specialises in providing professional education and training services to you anywhere, any-time. We appreciate that learning needs differ for each individual and organisation, which is why we allow you to select the approach that works best for you.

LinkedIn for Advisers is a great choice for individuals seeking to develop an effective LinkedIn profile, connect with the right contacts, build credibility and leads quickly and use LinkedIn as your personal CRM tool. If you want to sell more, increase your profits, build a good reputation and get ahead in the industry, then this is the course for you.

Online
  • No hidden costs
  • Self-Paced
  • Start any time
  • Online assessment
  • 1300 phone support

$290.00

*Call us for our upfront special price

BONUS: Videos
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  • Interactive learning
  • experienced facilitators
  • National Workshops

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TESTIMONIALS

..Mentor Education’s assistance with helping me with both Diploma of Financial Planning and the Adv. Diploma of Financial Planning has been fantastic. I really appreciate their guidance and assistance with helping me obtain my qualifications. Your prompt email responses to my queries are also greatly appreciated..

Linda Pfitzner
Client Service Manager
Leading Australia Bank Financial Planning

..Mentor Education simply makes our lives easier. Their professional problem-solving approach allows us to focus on other parts of the business;
safe in the knowledge that Mentor graduates have what is takes to provide our clients with sound and accurate advice..

Charles Cavallaro
Professional Development Coordinator
Leading Australian Bank

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